What Is the Role of Social Media in Crisis Communication Essay Example for Free

What Is the Role of Social Media in Crisis Communication Essay Abstract This paper discusses the role of social media on crisis communication. Social media is the shared interaction between human communications. Social media has had a profound effect over the past several years, and has greatly changed crisis communication. It has made crisis communication more efficient and made it on a wider scale. This paper discusses the role of social media on crisis communication. To understand the role social media plays in crisis communication, we must first understand what crisis communication, and social media are. Social media is the shared interaction and communication between organizations, communities, and individuals. There are three things that make social media useful: immediacy, ubiquity, and availability. Immediacy meaning social media results in instantaneous transformation of information. Social media is Ubiquitous: meaning that hundreds of millions of individuals use social media. It encourages globalization, interaction, and participation. Availability meaning social media is available to anyone with an internet connection. Social media has definitely changed communication and crisis response. It has been a pivotal role in people’s lives. With rise of social media communication has been democratized. Social media determines how news is communicated. Social media allows us to communicate our thoughts, connect with people across the globe by reaching millions around the world. Increase in technology social media has become an important way of reaching audience. Half of the general population participates in online communication like Face Book, Twitter, and emails. It provides opportunity to participate, contribute ideas, and share knowledge. Social media is an efficient way for crisis communication for companies to defend its reputation. If a company has a blog and negative remarks have been made, crisis communicator can respond by counter remarks. One big role that a social media has to make sure their team, are the ones who are actually the voice of the organization. With the right tools in place any social media can play an important role in crisis communication. The rapid growth of mobile `applications increase the potential for reaching a large audience in a very short period of time. Through mobile application quicker accurate information is delivered to a broad audience around the globe. While social media is changing the efficiency of crisis communication, it’s also changing the practices of crisis communication, and the rate at which it’s advancing. The three strengths of social media (immediacy, ubiquity, and availability) allow crisis managers and instigators to communicate and manage crisis with great speed. However at the same time crises can be created on social media itself, mainly those affecting businesses. Another way that social media affects crisis communication, is the fact that it has changed what used to be regional crises into global crises. As you can see social media is an important way of reaching audiences. In this case the audience must be informed of crises. In the end if it weren’t for social media, it would be difficult to handle crisis. Reference: http://www.boozallen.com/insights/insight-detail/4242069 http://www.danlandau.net/writing/sources/research/danlandau_thesis.pdf http://www.katebrodock.com/2011/11/the-role-of-a-social-media-communicator-during-a-crisis-a-conversation-with-chrisbrogan/

Data Collection Tools Essay -- Business, Exit Interview, Stay Intervie

Data Collection Tools An effective employee engagement tool is the stay interview. The stay interview is a qualitative measurement tool similar to an exit interview; however, instead of asking what could have been done to prevent an employee from leaving when it is too late to act on the feedback, employees are asked this question while they are still with the company. Thus, the aim of the stay interview is to determine what motivates and engages employees by asking a series of structured questions pertaining to job satisfaction, work/life balance, interests, and personal and career growth. Stay interview questions include: What aspects of your position do you really enjoy?; What part of your position do you feel you are best at?; What can we do to best support your career goals?; What do you need to learn to do your best work?; What can we do to make your position more satisfying?; How can we function best as a team?; What makes for a great day? However, while interviews are an effective method of gathering information there is a possibility of subjective interpretation by the interviewer. Therefore, interviewers should resist the urge to apply biased assessment of the information provided by listening to the answers and recording only what the respondent says (Cummings & Worley, 2009). Sampling and Data Analysis Inasmuch as maintaining a high level of employee engagement impacts the organization’s ability to meet business objectives and remain competitive, sampling is not an issue as employees at every level of the hierarchical structure should participate in the stay interview. According to Cummings and Worley (2009), â€Å"the larger the proportion of the population that is selected, the more confidence one can have... ... concentrating on applying new technologies to current or future processes, operations, and functions the organization can become more uniform and efficient. Moreover, by utilizing social media such as Face book and Twitter, the company can increase its customer base by interacting with a new demographic. Finally, John Deere’s organization structure is steeped in deep traditional and cultural ways. In order to effectively implement and sustain global presence employees will need more flexibility to be creative and innovative. This requires continuous skill set development. Also, all areas of the organization not just specific work groups need to be given or work with management to develop performance management goals that align with the global strategic objectives so that they too feel a sense of accomplishment for their contribution to the organization. .

For rich and poor in Russia Essay

I leaned my back on my big black chair. The cushion, now deep and saggy, still feels comfortable. It has been ten long years of sitting on the same chair yet I can still feel its soft leather and now dilapidated covers. This high-back chair has been with me since day one. It surely has witnessed countless heated arguments with my staff, serious conversations with directors, even termination scenes with employees. Today, as I am about to make the biggest decision for the company, the chair will once more bear witness to my decision-making. So I reached for the topmost document from a pile of white papers on my desk. This was from yesterday’s presentation. It read, â€Å"Strategy for Expansion,† with bold letters that seemed to be screaming at me. Yes, after ten long years of doing business, we have finally decided to widen our horizons and look for other markets to tap into. I stretched my feet under the table, putting back the document I sighed and asked myself, â€Å"Are we ready to do this? † â€Å"Sir, everyone is waiting for you in the boardroom,† my secretary interrupted. This is just one of the vivid scenes recurring to me whenever I think about my future career. Indeed I aspire to sit on the manager’s chair of a successful company in my home country of Russia. Yet the road towards that aspiration is long and bumpy, not to mention competitive and challenging especially in today’s business world. As this is the case, I deem that I need top-notch and excellent education and rigid practical training from a prestigious educational institution. Hence, I have chosen the European School of Economics to major in International Business. Primarily, I regard that an international learning environment offered by ESE is crucial in today’s competitive business world so as to prepare and train me in building a career in business especially in this time of globalization. Since ESE is home to students of different nationalities and allows free movement between the centers in London, New York, Rome, Milan, and Florence, I am certain to experience a dynamic, interesting, and challenging academic environment necessary in today’s competitive atmosphere of business. ESE will further hone my skills and strengthen my knowledge in preparation for my entry into the global marketplace by providing practical training or real-life application of business theories and perspectives through exposure and involvement in creating strategic plans, managing international projects, and addressing various challenges in today’s global business environment. Evidence of ESE’s capacity to do this is the myriad of graduates who are the movers and shakers in the business field occupying positions in management, organizational operations, marketing, and customer care, among others. Another testament to ESE’s ability to educate me excellently are the recognitions it has received. In fact, ESE programs have been validated by the highest ranked university by British students and the only independent university in the United Kingdom, the University of Buckingham. It is also accredited by the British Accreditation Council. Furthermore, I have been drawn to ESE’s philosophy of not just assisting students in choosing a career that suits them but more so encouraging them to fulfill their goals by chasing their dreams and doing what they love. This kind of encouraging environment will definitely ease the stress and pressures attached with higher education, not to mention bring fun and active spirit amidst academic requirements. Moreover, another significant factor in choosing ESE is its revered internship program. Since the school has established relationships with successful global companies, I am guaranteed to gain the needed exposure and adequate training necessary before entering the real business world. Particularly in my chosen major where I will be exposed to three internship placements, I will have the opportunity to explore which field I may be good at, to assess my own skills for future practice, and to earn the trust and confidence of employers for future employment options. Above all, I have chosen ESE, particularly the Bachelor’s Degree in International Business because of the quality of education that I will receive should I be accepted in the said program. Included in this quality education are the analytical and critical thinking skills that I will acquire, which will aid me in future organizational decisions. Furthermore, the kind of learning I will gain in the said program will give me a deep comprehension of the global business environment and the different factors that influence investment, trade, and the economy, thereby allowing me to come up with strategic business plans in the future. In addition, an ESE education will further strengthen my communication skills crucial in local and international business transactions and dealings as well as develop my creativity and flexibility in responding to various challenges that face the business environment. Because of all these qualities, I aspire to be one of the students to be educated with an ESE education. However, this education will not just be for me but for my country as well. As a Russian native, I have seen the widening gap between the rich and the poor. Though everyone seems to be climbing up the ladder of economic progress, the rich people continue to become richer very quickly and as a result, the gap continues to expand (Arvedlund, 2005). Hence, as someone with business and economic knowledge, I dream of working in an area where I can help bridge this gap – the supermarket industry. In 2001, it was only forecasted that supermarkets will gain momentum in Russia as the demand for food caused by the increasing purchasing power of Russians skyrocketed. In the past though, supermarkets were known to be exclusively high-income shopping places while outside markets are pictures of low and middle class shopping (Kozlov, 2001). While supermarkets provide all the conveniences of shopping, the prices of goods are high; while local stores’ prices are low, the quality of products is poor. Moreover, it was reported in 2008 that foreign supermarkets are beginning to expand their markets by establishing outlets in Russia, particularly in Moscow. Majority of these supermarket giants have been household names in developed nations. Their goal is to target consumers with a growing dispensable income by combining high quality products and low prices (Bentley, 2008). However, what I am aiming for is an all original Russian supermarket merging the features of a supermarket and a local store. My long-term professional dream is to establish a chain of supermarkets characterized by high standard goods, convenient shopping, low prices, and authentically Russian ambiance, where everyone regardless of income can enjoy shopping. After some time when the company has been established and have enough profits to sustain the business and even to venture out in other endeavors, we will expand to include charity work in our goals. This social responsibility is one aspect that many Russian companies seem to neglect. Hence, this dream will somehow decrease the gap between the rich and the poor and in a way support the less-fortunate to climb up the economic ladder quickly. Moreover, it is this very dream that inspired me to pursue a career in business; majoring in International Business in ESE is the first step towards this. Indeed the primary role of businesses, whether small, medium, or large, and local or international, is to create products and services and sell these to communities to gain profit for wealth creation in society (International Organization of Employers, 2005). How to effectively and efficiently achieve this purpose is what aspiring businessmen like me wish to study and master. The principles of marketing, various business methods, economics, business law and ethical practice, management and organization, and finance – these are just few elements that businesses need to take into consideration on their way to making profit. Yet beyond money matters, businesses have ventured out to include social responsibility and accountability to community as part of their strategy. For instance, businesses have sought to advance the quality of life like McDonald’s advocating for animal welfare, education of youth, clean environment, and charitable efforts (McDonalds, 2010). Moreover, businesses have also used their resources to embed social responsibility in their goods and services as in Vodafone’s Mpesa program in Kenya that enables people to do mobile banking and the content-filtering system the company incorporated for parents and children’s protection (Demos, 2006). If these companies successfully accomplished these endeavors, then it will not be impossible for the others to follow suit. Hence, I aim to do just that in my future business. To do this, I will apply my experience in interacting with different types of culture that I gained from living in several countries. Likewise, I will use my skills in developing relationships and working in groups to expand my business, develop ethical approaches in doing business, and incorporate charitable programs that will foster a symbiotic relationship between my business and the community or society. Since there are problems ahead, the analytical knowledge that business education will equip will come in handy. Nonetheless, this analytical approach will not only be applicable within the bounds of business but outside the business world as well. For instance, the lessons learned from economics, finance, and marketing will enable me to become an intelligent consumer. Moreover, the values taught by management and organization will help me manage my time and organize my schedule. In addition, the values acquired from business law and ethics will support my personal judgment and decisions in life and at work. Needless to say, I am fit to achieve all these through an ESE education because I am a hard worker and a leader. Testament to this is my experience working in the marketing department of a shoe company. Though a greenhorn, I was immediately tasked to handle the marketing plan for the newest line of rubber shoes. Together with the team, I looked into previous plans from the department and examined the core values of the company. I then gathered them and brainstormed on what marketing strategy would be best for the new shoe line. I assigned each member a task that includes researching the marketing environment, reviewing past marketing activities, studying the company’s marketing system, and devising methods to analyze marketing plan’s effectiveness. With all our inputs, we were able to come up with a solid strategy, which the company used to introduce the new product to the market. From this work experience, I showcased my leadership and management abilities to produce good results. I was also able to display responsibility, meticulousness, organization, and ability to work well with others to ensure that the task assigned to me was smooth sailing from beginning to end. All these qualities will come in handy in the real global competitive business world. Nonetheless, my life is not all work and business. I also use my time doing fun activities such as swimming and yoga, both of which ease my mind from the pressures of school, work, and personal life. In my spare time, I read books and newspapers. I find current events, politics, history, and business the most interesting topics to read about as they give me awareness of past and present events that shape people and ultimately influence their decisions and actions. Furthermore, I also devote my time in volunteer work. In fact, I was recently in Tijuana, Mexico to help build houses for homeless families in the said area and also in the reservation in Taos, New Mexico to immerse myself in the Pueblo culture together with Pueblo school children. I have likewise participated in the Walk to Cure Diabetes in San Francisco, CA for a number of times. The said experiences deepened my understanding of different kinds of people and made me appreciate life more. They also inspired me to do more for the community and society as there are many people who need help, care, and attention. Therefore, in the future, I wish to extend my hand to the underprivileged and unnoticed sectors of society. Before doing this though, I wish to earn my master’s degree to strengthen the undergraduate education I will acquire. This way, my dream of establishing and managing a solely Russian-based company will be easier to achieve. Additionally, earning a master’s degree will make me a more effective leader and manager bringing a Western style of conducting business, which I believe is more efficient when applied in the Russian environment. The higher degree will also strengthen the knowledge and skills I gained from studying in various parts of the world and from interacting with different cultures in bringing a global and efficient approach to the company and in promoting charity and community work as an integral component in today’s business world. So I stared at my secretary for a couple of minutes and then she said, â€Å"Sir, is there something wrong? Everyone is waiting.. † I did not let her finish and instead I asked, â€Å"Do you think it is time for me to buy a new chair? † â€Å"I most certainly think so, Sir. † With that, I already know what decision to deliver in the boardroom. References Arvedlund, E. E. (2005). For rich and poor in Russia, gap widens. The New York Times. Retrieved from http://www. nytimes. com/2005/04/26/business/worldbusiness/26iht-ruble. html? _r=2 Bentley, E. (2008). Supermarket giants check out Russia. The Moscow News. Retrieved from http://www. mn. ru/business/20080904/55345070. html Demos, T. (2006). Beyond the bottom line: Our second annual ranking of Global 500 companies. CNN. Retrieved from http://money. cnn. com/magazines/fortune/fortune_archive/2006/10/30/8391850/index. htm International Organization of Employers. (2005). The role of business within society: Position paper. Geneva: International Organization of Employers. 1-10. Kozlov, V. (2001). Supermarkets gain momentum in Moscow. The Russia Journal. Retrieved from http://www. russiajournal. com/node/5018 McDonalds. (2010). Values in action. Retrieved from http://www. mcdonalds. com/us/en/our_story/values_in_action. html

High School Practical Skills - 1252 Words

Are We Prepared?: Practical Skills in High School People are taught many things in school, but according to Dave from Boyinaband, â€Å"I was never taught how to vote. They devoted that time to defining isotopes. I wasn’t taught how to look after my health, but mitochondria are the powerhouse of the cell†(Boyinaband, â€Å"Don’t Stay In School†). This is just one line from the YouTube video hit â€Å"Don’t Stay in School†. With 4,984,295 views people are starting to discussed what their education is preparing them for. Is NC education preparing us for life? NC public schools should require practical skill class in high school because students are not equipped with life skills after graduation like basic finances, state laws, and basic health skills. What are basic skills? Basic skills or practical skills are the skills need to survive basic society. This includes but is not limited to how to get a job, pay tax, vote, look after your health and basic first aid, present day practical medicines, how to recognize diseases with preventable causes, the state laws and human rights, the political system, which policies exist, and how to make policies change, how to budget and disburse earnings, how much it costs to raise a kid, how to buy a house with a mortgage, and trading stocks. Most public schools do not teach these skills and if they do they are extracurricular classes that are not required. After graduation basic finances is one of the many practical skills students are not prepared for.Show MoreRelatedI Have Chosen To Address The Board Of Education In The1507 Words   |  7 PagesState of Tennessee, regarding the topic of practical education courses being taught in public schools. I have chosen to address only the state of Ten nessee for reasons of simplicity. 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